Blog - Our scent stories

Our blog, which we affectionately call “Blog - Our Scent Stories”, is all about the fascinating world of scent marketing and its many applications in different industries and spaces. Scent marketing is more than just diffusing pleasant aromas - it's about evoking targeted emotions, enhancing the customer experience and creating lasting brand loyalty. We show you how scents can be used strategically to influence moods and create a positive ambience.

Whether in shopping malls, hotels, offices or healthcare, we highlight how specific scents can influence people's behavior. In shopping centers, for example, the scent of vanilla or citrus can extend the time spent in stores and create a more relaxed atmosphere. Hotels use scents to welcome guests on arrival and give them a sense of luxury and comfort, while the use of fresh or floral aromas in office spaces can boost concentration and productivity.

We also explore how scent marketing helps with brand building and creates a long-term emotional bond between customers and a brand. A personalized, thoughtful scent can be memorable and associated with positive experiences, creating a subliminal but powerful impact. Our articles include practical examples, scientific studies and tips on how to best implement scent concepts to realize the full potential of this fascinating marketing tool.

Visit our blog for inspiration on how scents can inspire your customers, stimulate their senses and create a lasting overall experience - from a relaxing airport atmosphere to an inviting retail scent to a customized room fragrance for your business.