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The world of fragrance marketing - videos on fragrance design
Welcome to the fascinating world of scent marketing, where aromas awaken the senses and bring emotions to life. On this page you will find an extensive collection of videos that will introduce you to the art of scent design. Discover how fragrance devices can enchant your environment and how specific scents influence ambience and mood. Be inspired by experts and learn how scents are used strategically to create unforgettable experiences. Immerse yourself and be inspired by the magic of fragrances!
Fragrance interviews and emotions – now in our videos
Interview: Eric on REIMA's development in fragrance marketing
In this interview, Eric talks about REIMA's development in scent marketing since its foundation in 1998, highlighting the importance of the sense of smell and the impressive effect of scents on people and spaces. Scent marketing strengthens the brand image, promotes sales and improves the working environment. REIMA relies on a dedicated, young team and uses only high-quality, natural ingredients in all its products
Interview: Stephanie on the effect of fragrances in scent marketing
In this interview, you will learn how scent marketing can be used in a variety of ways to promote well-being and achieve sales-promoting effects. Stephanie explains which calming scents are used in dental surgeries to alleviate anxiety and how fresh scents in supermarkets have a positive impact on the shopping experience.
Interview: Eric about REIMA high-performance fragrance devices
In this interview, Eric talks about REIMA's powerful fragrance devices, including the AromaStreamer 950, which can scent rooms of up to 1,800 m². The devices are flexibly programmable via touch display, Bluetooth or Wifi and can be individually adapted to customer requirements. Factors such as room size and air circulation are decisive when choosing a fragrance device. REIMA offers a selection of over 180 fragrances as well as the option of developing customized CI fragrances and provides customers with comprehensive advice on the optimum solution.
Interview: Stephanie on fragrance development at REIMA AirConcept
In this interview, laboratory manager Stephanie provides exciting insights into her work at REIMA AirConcept. She explains how she develops fragrances and which scents are particularly popular. REIMA's fragrance collections are divided into 16 directions - from fruity, floral and Christmas notes to unique scents such as wood and leather. Stephanie also shares her experience on which fragrances are in high demand in different industries and how seasonal trends influence fragrance choices.
Interview: Stephanie presents the new fall fragrance “Oudh Royal”
In this interview, Stephanie presents the new fall fragrance from REIMA, Oudh Royal. The oriental fragrance combines spicy notes of saffron, rose and black pepper, followed by patchouli, amber and sandalwood, on a warm base of moss, white musk and eaglewood. Oudh Royal is ideal for professional room fragrancing and is also suitable as an exclusive room perfume. This fragrance is particularly appealing to lovers of oriental scents and could also be considered a sophisticated men's perfume.
Interview: Kessi Aquatic Collection
In this interview, Kessi Stich, Marketing Manager at REIMA, introduces the "aquatic" fragrance collection. The collection includes ten refreshing fragrances, including "Fresh Office", "Clean Air" and "Sea Star". The fragrances are characterized by a green, maritime freshness and are particularly used in offices, electronics stores and financial advisory offices to create a concentrated and pleasant atmosphere. The collection combines invigorating properties with a clear, clean scent - ideal for rooms that need a fresh environment.
Interview: Stephanie Cosmetic Collection
Stephanie Franz, laboratory manager, introduces the "cosmetic" fragrance collection. This collection includes eight different fragrances that have a caring or cleansing effect. The most popular fragrances include "Fresh Laundry", "Balsam & Care" and "White Pearl". The fragrances are ideal for use in drugstores, nursing homes and non-food areas. "Fresh Laundry" is particularly popular. In this interview, you will learn more about the properties and possible uses of these unique fragrance creations.
Interview: Kessi Delicious Collection
Kessi Stich, Marketing Director at REIMA, introduces the "delicious" fragrance collection - the company's largest collection with 33 different fragrances. The fragrances are based on edible and drinkable aromas and are used specifically to stimulate the appetite and promote sales. They are used in cinemas, Christmas markets and kitchen studios, among other places. There are also luxurious fragrances such as "White Tea" that create a relaxing atmosphere - perfect for lingerie boutiques or exclusive shops. Find out more about the versatile uses of this fragrant sales strategy!
Interview: Stephanie Ethereal Collection
In an interview, Stephanie Franz, the laboratory manager, introduces the new fragrance collection "ethereal". She explains which essential oils are used in the collection - from lavender and lemon oil to special compositions such as "Ferox". She highlights the diverse properties of the oils, which have an anti-anxiety, calming and uplifting effect. The areas of application of the fragrances are also explained, which are ideal for doctor's offices, wellness areas and physiotherapy. The conversation conveys well-founded specialist knowledge and practical application tips for the targeted use of essential fragrances.
Interview: Stephanie Female Collection
Stephanie Franz, laboratory manager at REIMA, presents the "female" fragrance collection, which includes 15 perfumed scents. Highlights include "Fleur d'Amour", "French Glamour" and the new bestseller "Soul Fire". The fragrances are ideal for fashion boutiques, hair salons and nail studios to create a luxurious and feminine atmosphere. Especially in hair salons, they help to mask the typical smell and create a unique recognition value. Find out more about the sensual and elegant fragrances in this collection!
Interview: Kessi Fruity Collection
Kessi Stich, Marketing Director at REIMA, introduces the "fruity" fragrance collection - the second largest collection with 29 different fragrances. From exotic aromas such as "Pineapple" and "Coconut" to fruity compositions such as "Delicious Fruits", these fragrances evoke freshness, summer feelings and a holiday mood. They are ideal for use in fruit departments, travel agencies and airports to create a tropical experience. These fragrances create an invigorating atmosphere that appeals to customers emotionally and improves the shopping experience. Find out more about the diverse uses of these fruity fragrances!
Interview: Stephanie Leathery Collection
Stephanie Franz, laboratory manager at REIMA, introduces the "leathery" fragrance collection, which includes 9 different scents. The characteristic leather scent varies depending on the origin and tanning process and can be softened using modern techniques. The collection brings back the authentic smell of leather - ideal for furniture stores with leather departments and the automotive industry. Particularly popular scents such as "Classic" or "NewCar Noble" ensure an exclusive scent experience in car dealerships and vehicles. Find out more about the possible uses of this unique collection!
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