Scent marketing in shopping centers is a fascinating method of improving the customer's shopping experience and positively influencing their purchasing decisions. Special scents are often used to create a pleasant atmosphere and increase the length of time visitors spend in the store.
Studies have shown that certain scents, such as vanilla, have a calming effect and can lift the mood.
Some shopping centers use seasonal scents to create a festive mood, such as coconut and tropical fruit in the summer. These scents evoke memories and emotions that can put customers in a certain mood and thus increase their willingness to buy.
In addition to choosing the right fragrance, intensity and distribution are also crucial. A fragrance that is too strong can quickly have an overwhelming effect, whereas a subtle, evenly distributed fragrance is more likely to have the desired effect. Scent marketing is therefore an art that requires careful planning and a deep understanding of customer psychology.