Here too, it is important to involve all the senses in sales. Your customers are visually and acoustically introduced to your products as soon as they enter the store. What is missing is the right scent. Imagine the coffee machine area smelling deliciously of cappuccino or coffee all day long. The white goods, washing machines and dryers smell of fresh laundry (fabric softener scent) and in the DVD/CD department, a pleasant scent enhances the experience and harmonizes the variety on offer. With little effort and little investment, you can use the right scent in a retail store to draw attention to the respective product groups and attract additional attention from your customers, thereby increasing the length of stay and sales.