Scent marketing can be a powerful way to influence travelers' moods and enhance their overall experience. Through the targeted use of scents, airports can create a welcoming and relaxing atmosphere that reduces the stress and hectic nature of travel. A pleasant scent in the terminal area can evoke positive associations and make passengers feel more comfortable and satisfied.
In addition, scent marketing can also be used strategically to increase sales in stores and restaurants in the airport. An enticing aroma of freshly baked bread or freshly brewed coffee can stimulate the senses and entice travelers to linger longer and consume more.
The challenge is to select the right fragrances that suit the different areas of the airport while taking into account the preferences and cultural differences of international passengers. However, a well-thought-out scent marketing concept can help make the airport a more pleasant and welcoming place where travelers enjoy spending time.