Fragrances can have a remarkable effect on visitors. The targeted use of fragrances can awaken certain emotions and intensify the overall experience. For example, the scent of fresh pine needles and cinnamon at a Christmas market can evoke nostalgic memories and enhance the festive mood. In a museum, the subtle scent of old paper and wood could emphasize the historical atmosphere.
In theme parks, scent marketing can be used to thematically design different areas. The sweet smell of candy floss and popcorn could transport visitors directly to a happy and carefree childhood world. In casinos, an elegant, unobtrusive scent could emphasize the luxury and exclusivity of the place.
The integration of fragrances can therefore not only appeal to visitors' senses, but also leave a lasting positive impression on their memories of the experience.