With scent marketing, hoteliers can significantly increase the well-being of their guests and enhance the ambience of the room in a cost-effective way. The most important rule is: use fragrances discreetly. But that is by no means all. We have summarized 4 tips on what you should pay attention to when using room fragrances professionally.
TIP 1: FRAGRANCE IS PART OF THE OVERALL BRAND IMAGE
Fragrances evoke memories and trigger emotions. Due to its close connection to the limbic system, the sense of smell is the most immediate of our sensory stimuli; no other sensory impression is processed faster and stores so many experiences permanently together with an emotional connection. For some years now, marketing departments have also been taking advantage of this fact. Retail chains, petrol stations, fitness studios and many other service companies are now systematically scenting their branches. With success. Countless studies underline the contribution of scent marketing as an important customer loyalty measure. With the right fragrance, customers feel more comfortable, linger longer, buy more and thus increase sales. Through the targeted use of fragrances, a brand company is now also olfactorily anchored in the customer's perception.
Conclusion: Never underestimate the positive effects of fragrances on your corporate image.
TIP 2: SUBTLE FRAGRANCES HAVE A HARMONIOUS AND UNOBTRUSIVE EFFECT
The most important thing first: don't lose focus when using room fragrances. The fragrances used should be perceived by your guests as pleasant and unobtrusive. Employees in particular, who are exposed to active room scenting for a longer period of time, usually hardly notice the existing fragrance intensity. The result: the fragrance level is adjusted upwards bit by bit until you “smell something yourself” again. For your guests, however, this has exactly the opposite effect: the room fragrance seems intrusive and far too strong. Therefore: less is often more. Ask as many people as possible for their individual assessment immediately after installing the fragrance devices. Once you have established an approximate comfort zone, stick to this fragrance setting.
TIP 3: SET UP INDIVIDUAL FRAGRANCE ZONES
The scent effect of individual aromas is particularly popular in the hotel industry. So-called welcome fragrances have become established in the lobby or reception area. These are usually specially created CI fragrances, i.e. fragrance compositions created specifically for the respective company. In spas and relaxation areas, on the other hand, harmonious and balancing scents are preferred, which have a calming effect on guests. Fragrances can also be used very specifically at the bar or in parts of the dining areas, for example fragrance compositions with an appetizing effect (e.g. scents of fresh pastries, ground coffee or fruity notes).
Our fragrance recommendations for the individual hotel areas:
Entrance area:
...250 Summer Feeling
...181 Fresh Office
...128 Parker
...252 Orangenblüte
Restaurant:
...076 Coffee
...189 Cappuccino
...077 Coffee & Cake
...382 Chai
Washrooms and restrooms:
...940 Sea Star
...146 Asella
...051 Waterlilly
Spa and wellness areas:
...205 Wellness
...134 Living Mind
...065 Bahia
...085 Bamboo
TIP 4: ROOM FURNISHINGS AND FRAGRANCE MUST COMPLEMENT EACH OTHER
Due to the materials and textiles used, each room exudes its own unique fragrance. When using professional room fragrancing, the following therefore applies: the chosen room fragrance should always harmonize with the basic scents, the materials and the room color. Fruity notes are very often associated with warm colors and exotic houseplants. Perfume fragrances, on the other hand, harmonize particularly well with a stylish, rather dark and “cool” interior. When choosing the right room fragrances, think outside the box. Perhaps your property is located on the edge of a forest. Woody fragrances could then be used to emphasize the visual recognition value olfactorily as well.are you looking for an initial assessment of which fragrances are suitable for your sector? Our online fragrance configurator shows you a suitable preselection of proven fragrance compositions in just a few clicks.