The Facts
Numerous scientific studies, such as the study by the University of Paderborn, have come to astonishing conclusions: Scent marketing can cause impulse purchases that increase your sales. A pleasant room fragrance also increases your customers' willingness to buy. And finally, customers and prospective customers also stay on site for longer, as scent marketing can significantly increase the time spent in the salesroom.
The Basis
Fragrance awakens feelings that the mind cannot control. The sense of smell is said to be the “gateway to the soul”. No other sensory perception occurs as quickly as smelling and triggers intense experiences. Smell is the most immediate of all the senses. Before you see something, you have usually already smelled and recognized it.
The Principle
How can scents significantly influence human well-being?
Our nose is incorruptible. What we smell can have a far greater effect on our souls than what we see or hear. Over 70% of our emotions are influenced by our sense of smell.
Our nose picks up tiny scent molecules. They stimulate the approximately 20 million olfactory nerve cells. These convert the scent into an electrical signal and cause an immediate reaction in the brain, as they are directly connected to the innermost control center, the so-called limbic system. The limbic system not only controls our emotional life, it also houses the memory for scents. Depending on the signals it receives, the brain triggers the release of hormones and the stimulation or calming of glands and internal organs. This creates feelings and controls emotions, lowers or raises blood pressure, speeds up or slows down the heartbeat, increases energy or causes tiredness. Whether we like a person - or feel comfortable in our surroundings, feel pleasure or displeasure, motivation and creativity - is largely determined by smell.
The Effect
A light breeze of pleasant fragrances:
creates positive customer behavior and customer loyalty
extends the length of time customers stay, because where it smells good ...
increases the desire to buy and thus sales
attracts more attention from customers and visitors
creates a new shopping experience for your customers
motivates employees and improves the working atmosphere
increases performance and creativity
reduces negative odors and improves air quality
creates decisive competitive advantages
These are all advantages that you should also use to raise your profile. You create a decisive competitive advantage and are a “nose length” ahead of your competitors.