Welcome to our newspaper archive
Here you will find a collection of all newspaper articles about REIMA Airconcept - our innovations, successes and developments in the field of scent marketing. Whether technical reports, interviews or exciting company news - our archive offers you a comprehensive overview of the reporting of the last few years.
Dive into our history and learn more about our milestones, projects and the influence that REIMA Airconcept has on the industry.
Enjoy browsing!
HOTEL + TECHNIK
"With the "Aroma Streamer 750" from Reima, rooms between 300 and 900 square meters can be scented."
(Pages 28 - 31)
> to the article
FREIE PRESSE
"After the perfume for the town of Meerane, the local fragrance manufacturer now has another new product. The experts in the fragrance laboratory have developed a spray for the mouth-nose masks for everyone, which is now available in two compositions: "Cold Breath" with peppermint and spearmint aroma, "Meditation" with orange, mandarin, juniper and bergamot."
MDR SACHSEN
"The limited edition of the "Steil-Wand" perfume from Meerane is already sold out. ... A second edition is therefore already being considered. Initial discussions have already taken place with Jens Reißmann, the managing director of the manufacturer REIMA AirConcept."
BLICK
"On the Steile Wand, where a 13 percent climb causes beads of sweat to appear on the foreheads of both professional athletes and amateur cyclists, the city administration and the fragrance manufacturer Reima AirConcept presented a new perfume this week. It owes its name to Meerane's most famous street: "Steile Wand"."
RADIO ZWICKAU
"The "Steil Wand" perfume from Meerane is already sold out. 800 bottles were sold at the Christmas market, the city administration announced."
"The perfume was developed by Jens Reißmann, the managing director of the manufacturer Reima Airconcept. It smells fresh and maritime with traces of mandarin, jasmine and patchouli."AMTSBLATT MEERANE
"Done! The goal has been reached, the summit has been reached...! There is now a perfume for Meerane, and it is called the same as Meerane's most famous summit: "Steil Wand"."
"A fresh, elegant composition, for him and her," is how managing director Jens Reißmann of Reima AirConcept describes it, where the perfume was developed in collaboration with the town of Meerane."TAG24
"Named after the famous landmark of Meerane, the fragrance is intended to delight men and women alike. It was developed by the city and the local fragrance manufacturer Reima Air Concept."
RADIO ZWICKAU
"Meerane now has its very own scent. A company from the city has created a perfume that will appeal to men and women alike, or at least that is what its developer Jens Reißmann hopes. He is the head of the fragrance manufacturer Reima Air Concept, which earns its money through scent marketing. It develops special scents for department stores, restaurants and the like, thereby creating a distinctive atmosphere."
> to the article
FREIE PRESSE
"The idea came from Jens Reißmann, head of the local fragrance manufacturer Reima Air Concept. "I want to give something back to the city. We were well received when we moved here in 2013. Our company feels at home in the industrial estate with its great transport links," says the senior perfumer, who describes the Meeraner perfume as follows: "A sporty, unobtrusive fragrance with aquatic elements combines with fruity circus chords. Patchouli and frankincense also give the perfume an aromatic note. A fresh, elegant composition."
TAG24
"Reima Air Concept, founded in 1998, specializes in commercial scent marketing for companies. Around 60,000 customers in 80 countries swear by scents from Meerane."
"In 2010, chief composer Jens Reißmann ventured into the world of city perfumes, creating an essence for Zwickau to mark the 200th birthday of Robert Schumann ("Clara" was available for women). Now comes "Steil Wand" as a tribute to the famous cycle race track."
> to the article
FREIE PRESSE
"Vyvstává otázka: Jak voní Meerane? "Z mandarinky, jasmínu a pačuli z řady téměř 300 esencí," říká Jens E. Reißmann, výkonný ředitel místního výrobce vůní Reima Airconcept."
INSIDER
"Reima Air-Concept's room fragrances are fragrance compositions that are manufactured according to the strict guidelines of the IFRA (International Fragrance Association). Essential oils, nature-identical aromas and high-quality perfume oils are used. The company has its own fragrance laboratory in which perfumers also create individual fragrances - the so-called "corporate scent", the scent of the brand, so to speak."
"The devices in the compact AromaStreamer R series work according to the principle of cold evaporation. The gentle and micro-fine nebulization of exclusive fragrance compositions ensures that all facets of the fragrance are perceived (top, middle and base notes) and that areas of 50 to 2,000 square meters are quickly aromatized."
(Pages 8 - 9)
SÄCHISCHE
"For entrepreneur Jens Reißmann, who has been involved in scent marketing for years, this fear gave rise to a business idea. He developed an anti-anxiety scent. "I mainly used lavender and orange as fear blockers," Reißmann explains the scent."
"Today, Reima Air-Concept GmbH is one of the leading companies in the scent marketing market. The Meeran-based company supplies to over 80 countries worldwide via main dealers and branches. More than 350 different scents are manufactured as standard. The business also includes professional equipment and systems that distribute the scents and aromas in rooms for commercial use."ZAHNÄRZTEBLATT SACHSEN
"REIMA AirConcept GmbH from Meerane presented the anti-anxiety fragrance "Ferox" to the specialist audience for the first time at the IDS 2017 in Cologne. The fragrance is intended to reduce the fears of patients in dental practices and make them more relaxed. The corresponding diffuser fragrance devices are offered to match the fragrance for optimal fragrance distribution."
(Pages 33 - 34)
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FREIE PRESSE ZWICKAU
"Even large shopping centers and airports rely on the scent made in West Saxony. The airport in Baku, the capital of Azerbaijan, for example, is supplied by Reißmann's company. "The airport scent is supposed to be pleasantly balancing and take away fear of flying." A recent trade fair brought new contacts to Kuwait, and South Korea and Israel are also increasingly coming into Reißmann's field of vision."
(Page 11)
KOMPASS
"KOMPASS spoke to Jens Reissmann about the possibilities of using scents in marketing and the resulting influence on consumers."
"In our fragrance laboratory, we develop an individual company fragrance as a "corporate smell"; in essence, we complete the CI (corporate identity) of a company. Taking the "corporate smell" into account, the identity of a company or brand is expanded to include the olfactory sense."
(Pages 18 - 19)
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AUTO MOTOR & SPORT
"Reimair's product is particularly effective at tackling bad smells, such as those caused by butyric acid."
"The test winner for products with immediate effect is Reimair Odor Killer, Meguiar's Odor Eliminator, Sonax SmokeEx Odor Killer and Febreze Classic are recommended."
(Page 113)
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LEIPZIGER VOLKSZEITUNG
"The man from Zwickau has been passionately devoted to scent marketing for 14 years. He has had success with his company Reima Airconcept, especially abroad."
"Since 1998, Reißmann has been scenting hotels, doctors' waiting rooms, motorway service stations, furniture stores and much more. And with ever-increasing success."
(Page 8)
FREIE PRESSE
"In the truest sense of the word, because the 55-year-old owner Jens E. Reißmann is the managing director and senior perfumer of the company Reima Air Concept, which he founded 13 years ago and whose warehouse and laboratory are located on the ground floor of the house."
(Page 13)
KOMPASS
"Společnost REIMA Air Concept GmbH, která má v současnosti 12 zaměstnanců, je lídrem na trhu v oblasti profesionálního marketingu vůní. Existuje již 14 let a je mezinárodní společností s hlavními dealery ve 28 zemích."
(Strana 9–10)
FREIE PRESSE ZWICKAU
"Zwickau relies on its great sons and daughters for marketing. Clara and Robert Schumann perfume as well as August Horch and Robert Schumann ink sets appeal to customers, as Matthias Rose, Director of Tourism and Marketing, assures: "These products are not only a nice gift idea, they also give an impression of the time in which the celebrities lived."
(Page 10)
POS LADENBAU
"The AS 1100 works on the principle of warm evaporation, controlled by multi-effective electronics and stepless adjustment of the fragrance quantity and distribution. The display is ideal for zone or island fragrance at the POS, at trade fair stands and in larger rooms."
(Page 10)
FREIE PRESSE ZWICKAU
"The Zwickau company Reima AirConcept is launching a car perfume today, just in time for the annual congress of the automobile industry in the Trabi city: so that the old car smells like a new one. The stench of petrol and exhaust fumes is a thing of the past. Today it smells of burl wood and leather, no matter how old the car is."
(Page 9)
NATÜRLICH KÖLN
"When entering a hotel or shop, pleasant smells should create an atmosphere in which the customer feels comfortable," explains Jens Reißmann, managing director of REIMA AirConcept GmbH, which offers scent marketing."
"Reißmann sees scents as just one of many ways to appeal to the customer's senses."
(Pages 66 - 67)
HANDEL
"Reißmann discovered his passion for scents fifteen years ago. He read about "scent marketing" in a US magazine, that is, that things sell better when they either smell good themselves or when they are presented in a suitable odorous environment."
"Since scent marketing had not existed in this country until then, Reißmann founded the company "Reima-Duftmarketing". He gave up his job as a printer and used his vacation to "get a feel for" a scent company. He read specialist books on perfumery, studied chemistry and the construction of scenting systems."
"It is impossible to imagine an area in which Reima Air-Concept products would not ensure a good climate: in hotels and restaurants, in sales rooms and offices, in museums, tanning salons, at airports and in doctor's offices."
FREIE PRESSE
"No more boredom if it takes a little longer in the bathroom. Andrea-Verlag in Hoppegarten and the company Reima AirConcept from Zwickau are making sure of this, as they are launching a "toilet set" to coincide with World Toilet Day."
(Page B2)
WOCHENSPIEGEL
"... as well as Zwickau-based Reima AirConcept GmbH, which was awarded a special prize for family friendliness."
"The manufacturer of air freshening products, fragrance sprays, body and beauty care products and vehicle interior cleaning products with new car scents is presenting itself together with four other companies at the IHK exhibition "Growth Carriers 2008"."
(Page 10)
BLICK WERDAU
"... as well as Zwickau-based Reima AirConcept GmbH, which was honored with the special award for family friendliness."
FREIE PRESSE ZWICKAU
"Exhibitors will be Anchor Lamia GmbH Chemnitz/Grüna, Chemmedia AG Chemnitz, Meeraner N+P Informationssysteme GmbH, Rass Spezialturnschuhe Schönheide and Zwickau-based Reima Airconcept GmbH, which was awarded the special prize for family friendliness."
ERLEBNIS ZWICKAU
"To find out, two Hong Kong Chinese women came to Zwickau to meet the managing director of the Zwickau company Reima AirConcept GmbH, a man who not only knows this, but has also been producing all kinds of fragrances himself for over ten years."
(Page 6)
FREIE PRESSE
"For the first time this year, the Chemnitz-Zwickau economic region is awarding a special prize for family-friendly companies, which goes to Zwickau-based Reima-Air-Concept GmbH. The company produces fragrances. Managing director Jens Reißmann, father of three children, supports his staff as best as possible, it says in the justification."
(Seite 13)
WELT
"The smell sneaks into the brain and entices customers to make purchases they would not otherwise have made. The reason for the shopping spree eludes shipping and one's own perception. Scent marketing agencies shamelessly use this trick by perfumed shopping centers, fashion boutiques, gas stations and bookstores. "It works really well just below the threshold of perception," reveals Jens Reißmann, managing director of the fragrance agency Reima AirConcept in Zwickau."
FREIE PRESSE
"Jens Reißmann from Zwickau is a magician of his own kind. He handles oils and essences of lemongrass, lavender, rose, clove or cinnamon just as confidently as he does chemical formulas and uses them to create all kinds of smells."
(Page 8)
BILD CHEMNITZ
"Now, in keeping with the Robert Schumann anniversary year, a Zwickau company has released a perfume as a souvenir: It smells just like the one from back then - when Robert and Clara sat together at the piano and gave house concerts! The fragrance was created by Jens Reißmann (50) from the company REIMA AirConcept."
(Page 3)
ERLEBNIS ZWICKAU
"As a fragrance expert, Jens Reißmann from Zwickau had a nose for a new idea. He took the Schumann year 2006 in Zwickau as an opportunity to dedicate a perfume to the city's great son and his wife Clara."
(Page 2)
FREIE PRESSE ZWICKAU
"Most people know what Schumann sounds like, but what does Schumann smell like? Jens Reißmann, managing director of the Zwickau fragrance company Reima Air-Concept, was faced with this question when he decided to create a typical souvenir from Zwickau for the Schumann year: the Robert Schumann perfume for men, and for women a matching fragrance called "Clara Wieck"."
(Page 14)
FIRST CLASS
"Reima AirConcept, Zwickau, offers fully automatic fragrance systems for room fragrance in the hotel industry and develops holistic fragrance concepts upon customer request."
(Page 58)
BILD
"If there's a museum that smells good, then this one is: You stroll past an old gas pump and it smells of gasoline. You stand in front of a grocery store and it smells of coffee. Crazy: In the new August Horch Museum in Zwickau, special fragrances are sprayed!"
(Page 7)
FREIE PRESSE
"Scent marketing providers with pleasant-sounding names such as "talVaro" or "Reima Air Concept" are promoting their scenting devices to retailers suffering from stagnating sales."
"The company, founded in 1998, is so successful that partner companies in Belgium, Russia and the United Arab Emirates are purchasing the products from the Ore Mountains."
(Page B2)
AUTO & WIRTSCHAFT
"The Dresden-based Reimair Air Concept GmbH has developed a car deodorant with a new car scent and odor absorber that provides effective relief in such cases. Not only is effective and targeted odor removal possible with the Reimair new car scent; it can also provide an odor experience that promotes sales." (Page 14)
ALLGEMEINE HOTEL- & GASTSTÄTTENZEITUNG
"Just don't let anything burn! And if it does, there are the Reimador air and textile fresheners from Reima AirConcept GmbH in Zwickau."
(Page 23)
ALLGEMEINE BÄCKER ZEITUNG
"Who hasn't experienced the smell of a cake that's just been taken out of the oven and makes your mouth water? However, the seductive effect of the smell fades after a while when the cake has cooled down. If it still smells delicious and appetizing, professional scent marketing is increasingly involved. And this is where Reima AirConcept GmbH from Zwickau comes in."
(Page 15)
ERFOLGSFAKTOR KUNDE
"The Zwickau-based company Reima-Air Concept also offers fragrance dispenser leasing starting at 50 euros per month."
(Page 12)
TOP KONTAKT
"It's all in the scent!"
Introduction to air and textile fresheners, aerosol dispensers & Deomatic-Exquisit
(Page 38)
EUROPEAN TRADE NEWS
"The obvious question is how this immediate effect can also be used economically. One company that has been addressing this issue since 1998 is REIMA AirConcept. The Zwickau-based company, headed by founder Jens E. Reißmann, develops and sells fragrances and scenting devices for a wide range of applications, from offices and care facilities to retail stores."
"REIMA AirConcept has been able to implement sales-increasing marketing concepts in numerous cases over the last four years."
(Pages 44 - 45)
ECONO
"The Zwickau-based company, headed by founder Jens E. Reißmann, develops and sells fragrances and scenting devices for a wide range of applications, from offices to care facilities to retail stores."
(Page 44)GVMANAGER
"Whether we feel comfortable in our surroundings or not is largely determined by the smell that surrounds us. For this reason, Reima AirConcept, Zwickau, has developed the Reimador air freshener. A highly effective absorber neutralizes unpleasant smells from the air in a matter of seconds and at the same time has an antibacterial effect."
(Page 40)
EUROMED
"The obvious question is how this immediate effect can also be used economically. One company that has been addressing this issue since 1998 is REIMA AirConcept. The Zwickau-based company, headed by founder Jens E. Reißmann, develops and sells fragrances and scenting devices for a wide range of applications, from offices and care facilities to retail stores."
"REIMA AirConcept has been able to implement sales-increasing marketing concepts in numerous cases over the last four years."
(Pages 26 - 27)
FIRST CLASS
"Whether we feel comfortable in our surroundings or not is largely determined by the smell that surrounds us. For this reason, Reima AirConcept, Zwickau, has developed the Reimador air freshener. A highly effective, innovative absorber neutralizes the air of unpleasant smells in a matter of seconds and at the same time has an antibacterial effect."
(Page 56)
SÄCHSISCHE ZEITUNG
"The company Reima Air-Concept from Zwickau states: "Our nose is incorruptible, because what we smell can have a far greater effect on our soul than what we see or hear." The Reima fragrance "Creativ", a cool green note with a slightly floral body and minty aspects, has a refreshing, clear and invigorating effect, according to the manufacturer."
DEHOGA SACHSEN
"The managing director of the Zwickau company "Reima AirConcept", Mr. Reißmann, inspired the participants in his very emotional presentation, underpinned by very memorable demonstrations."
(Page 15)
BFT-NACHRICHTEN
"The Zwickau-based company REIMA AirConcept has completely embraced the world of smells with its innovative products. Among other things, the company sells cost-effective and low-maintenance devices to increase sales in the shop sector."
(Page 17)
REINIGUNG KOMPAKT
"The aerosol air fresheners from Zwickau-based company Reima AirConcept can be used universally and work fully automatically."
(Page 14)
AUTO
"In the AUTO test, NewCar by Reimair freed a car that had been standing unused in a damp garage for a long time from the stench. To do this, the upholstery and carpets were simply sprayed with the odor killer."
MOTOR EXTRA
"Used cars sometimes have their own smell: of cigarette smoke or dog, of perfume or rheumatism ointment. Because such smells can make resale difficult, the company Reima from Zwickau has developed a special car deodorant that spreads the "new car smell" throughout the interior."
MOT
"In contrast to commercially available fragrance dispensers, the "sniffer noses" at Reima aimed to create sprays that match the characteristic smell of a new car as precisely as possible - scents such as vanilla, lemon or perfume were therefore ruled out from the start."
FREIE PRESSE ZWICKAU
"Reima CEO Jens E. Reißmann and his employees have been working on it for several years, and from October it will be available in stores: the new car scent from the spray can." (Page 13)
FREIE PRESSE
Advertisement: "Well, what does yours look like?" (Page 7)
FRANKFURTER ALLGEMEINE
"If you want to give your used car a fresh scent before selling it, you can try the "New Car Ambiente" and "New Car Noble" fragrance sprays. The company Reima Airconcept from Zwickau plans to sell these fragrances in 74-milliliter spray cans at gas stations and in specialist shops in the future." (Page 65)
HAMBURGER MORGENPOST
"Used cars sometimes have their own smell: of cigarette smoke or dog, of perfume or rhema ointment. Because such smells can make resale difficult, the company Reima from Zwickau has developed a special car deodorant that spreads the "new car smell" throughout the interior."
HOTEL & TECHNIK
"A pleasant scent in the hotel lobby can underline the ambience of a hotel and create a good first impression. Reima AirConcept has the right solutions for this: The company puts together completely individual scent concepts - be it apple, orange, leather or coffee scent. The Zwickau-based company has around 200 compositions in its repertoire and offers scenting devices for all areas."
(Page 104)
FREIE PRESSE ZWICKAU
"The fragrance designers at Reima AirConcept have successfully launched their first own fragrance compositions on the market."
FIRST CLASS
"An important area in the wellness concept is also professional room fragrance. For this purpose, the company Reima AirConcept, Zwickau, offers fully automatic fragrance systems and develops holistic fragrance concepts for the hotel industry upon customer request."
(Page 57)
CHEMNITZER MORGENPOST
"Reißmann has already developed 15 fragrances. Coffee, Riviera (perfume fragrance) and citrus are particularly popular. But his two "Christmas compositions" were also well received. A nicotine and sweat odor eliminator has just been developed."
FREIE PRESSE
"At the Hogatec in Düsseldorf, the world's most important trade fair for the hotel, restaurant and catering industry, the managing director and owner of Zwickau-based Reima Air Concept presented several new creations to the specialist audience at the beginning of November: ..."
(Page 13)SNACK BISTRO
"Visual and acoustic effects are no longer as effective as they used to be. That's why Reima Air Concept, Zwickau, relies on scents and presented various scent variants at the trade fair."
FIRST CLASS
"With the fragrances from Reima Air Concept, Zwickau, it is possible to underline the exclusivity and ambience of a house."
FIZZZ
"The right instinct for the market gap comes from Zwickau: Jens Reißmann advises companies on questions of using fragrances and has 200 aromas in his range."
(Page 77)LEIPZIGER VOLKSZEITUNG
"Die Nase vorn haben - das ist für Jens Reißmann nicht nur ein flotter Spruch, das ist das Ziel, mit dem er vor zwei Jahren sein kleines Unternehmen aus der Taufe gehoben hat. Der Zwickauer vermarktet Düfte, de er in seinem Labor entwickelt: ..."
SÄCHSISCHE ZEITUNG
"When Jens E. Reißmann visits a customer, he follows his nose. The Zwickau-based entrepreneur has been studying the science of smell for two years. His company Reima Duftmarketing GmbH is the only one of its kind in East Germany."
"Reima Duftmarketing is one of the few German companies that create special compositions. Reißmann: "Sometimes customers want compositions that evoke memories, for example of a summer thunderstorm.""FREIE PRESSE
"Jens E. Reißmann, managing director of the company "Reima Duftmarketing" can actually fulfill almost all wishes. He has over 200 different fragrances in stock. He also sells them and the corresponding systems, which are called scenting devices in professional circles."
FREIE PRESSE
"Jens E. Reißmann makes used cars smell like new - his car perfume turns your car into a Jaguar."
FREIE PRESSE
"Jens E. Reißmann is building on this effect in his marketing strategy. In kitchen studios he sprays cinnamon and gingerbread scents into the hallways. "People remember their childhood, when they didn't buy cookies in the supermarket, but baked them at home," is how the expert describes the effect."
"Sometimes Reißmann only gets a pitying smile for his theories. But he knows that he has the right instinct. A motorway service station, for example, had to put rice pudding with sugar and cinnamon on the menu after he started spraying the scent of cinnamon. "Before, they only had rice pudding as a dessert; now they sell 20 portions every lunchtime," says the Zwickau resident happily."NORDKURIER
"Jens Reißmann from Zwickau (Saxony) is the owner of the only East German company for scent marketing. There are not even a handful of such experts in the whole of Germany..."
"The trained printer acquired his knowledge in a year of self-study before registering the business in November 1998. With a permanent employee and a few sales representatives, interested parties from Aachen to Zwickau are sensitized to the "fragrant" topic."BILD
"Scent marketing expert Jens E. Reißmann (44), who runs courses ("Using scents to entice people to buy") at the Dresden Chamber of Industry and Commerce: "70 percent of all feelings arise through the nose. Companies are now taking advantage of this opportunity."
FREIE PRESSE
"With these words, Jens E. Reißmann, managing director of the Zwickau company "Reima Duftmarketing", gave an introduction to a sales strategy on Tuesday evening in the rooms of the Zwickau Chamber of Industry and Commerce that is still used far too little to put customers in a pleasant buying mood."
FREIE PRESSE
"Pleasant air fragrance in the store should increase customers' willingness to buy by 15 percent. Jens E. Reißmann wants to use the power of fragrances. The young entrepreneur from the Muldenstadt says he owns the only fragrance marketing company in the new federal states. Since November last year, "Reima Air Concept" has been promoting the targeted use of fragrances in hotels, banks and car dealerships."
